If you’re in the business of travel and tourism, then you know that offering an unforgettable experience is key to success. And one important part of providing that experience is making sure you have the right printed materials on hand – from business cards to brochures and more.
Printed materials are essential for helping tourists plan their trips and connect with businesses while they’re on the go. But with so many options out there, it can be tough to know which ones are right for your company.
Here are some guides that you might not want to ignore before choosing the suitable prints for your business:
1. Know your audience:
Who are you trying to reach with your prints? Are you targeting business travellers or families on vacation? If you are in the business for a long time, there is no doubt that you know the trick very well to attract local tourists but if you are dealing with foreign tourists, the language barrier is often the issue.
Make sure that you use every chance to share the information about your business on prints without them having to struggle to understand only the images and some words on it. Therefore, you can apply dual languages in one print or create a different version of prints for language variety. A booklet printing helps you cramp up every business information in detail with visuals and words while flyer printing helps you deliver only highlighted or useful information for fast reading. These kinds of prints allow your customers to bring them anywhere they go especially to the hotel so they can have time to plan and think before making a decision to come back again to your store.
2. Keep it simple:
When it comes to printed materials, less is often more. You can skip investing your extra time to find the most unique fonts and colours to grab tourists’ attention. How often do people ignore printed guides because they are unable to read the headlines at the first glance when they see one? VERY often! Therefore, the design that you choose must not be too EXTRA.
Too much happening on your prints might create distractions to your initial goal of having one. You might confuse your customers with colours and patterns as well as creative fonts when they see a leaflet printing at your storefront. Choose designs that are easy to read and understand and try to make them SIMPLE by using bullet points and visuals. Most importantly, assist them with maps or contact information with clear call-to-actions that your customers can follow.
3. Make it personal:
Add a personal touch to your prints! Why this is important? As a business, you must be able to give your customers flexibility on times and options. A high chance that most tourists will need time to look around and survey before starting their adventure at a new place. By making your prints personal, you will be able to catch their emotions first before their mind. This is an excellent strategy to win them over!
You can do this by creating a personal voucher code or giving them a beautiful souvenir at the beginning, like custom sticker printing or even a postcard printing with your logo and branding element on it. This will help customers remember your business long after they’ve left your store.
4. Go digital:
Take advantage of technology and go digital! When tourists start their travel journey, the one thing that they will never let go off is their smartphones. Many businesses are now offering QR codes on their prints, which can be scanned by smartphone users to instantly access additional information about your company or services.
Therefore, prints also have to be smart! You can use QR codes for many reasons. For example, a simple scan to register for bookings and payments enables you to communicate with them after they leave your store or even after they throw away your printed ads. When you make things easy for your customers, they will not waste their time looking for other stores to find better deals or services since time is money!
5. Get creative:
Finally, don’t be afraid to get creative with your prints! In this same article, our previous suggestion was to use simplicity when designing your prints. That’s true! However, you can express your creativity in a certain way that will not distract the main purpose of your print ads.
The first thing you need to know before deciding to go creative is, that you have to understand the purpose of your prints! If it is meant to share information or messages with words and visuals, simplicity is the way to go. However, if it is meant for branding and to create a lasting memory between you and your customers, you are welcome to be as creative as you wish! For example, tourists would love to go back home with good souvenirs. Use this opportunity to customize stickers and postcards with your logo and branding elements on them. Your customers will either buy them for themselves or give them to their families and friends.
Benefits of Prints to Business and Tourists
The travel and tourism industry is expected to grow even more starting from 2022 and onwards. This means that there will be more opportunities for businesses to provide services that cater to tourists. The key to making your business a spotlight to the tourists is highly dependent on how you market your products or services.
There’s no doubt that prints have helped many businesses become more visible other than just being the guide for tourists planning their travel journey. And nothing could go wrong with printing ads if you applied all these tips carefully as prints can be used in various ways to help make the travel and tourism experience more enjoyable.
At the end of the day, connecting with customers is important for the success of your business. That’s why we need to adapt to suitable approaches to stay on top of the game. Don’t forget to work with reputable printing companies in Singapore like Ontimeprint. They offer many kinds of materials and sizes to print with, whether it’s brochures printing, flyers or name cards, you can name it! They will deliver your orders right to your doorstep within 24 hours!
Tips for tourists: When travelling, never forget the power of printed name cards! Always have a few in your purse because opportunities come literally anywhere and at any time. Travelling might open your doors to build more connections or meet new clients from all over the world.