Womanizer launches a sustainable world first: Premium eco – the first biodegradable and recyclable Pleasure Air toy. About seven years ago, Womanizer revolutionized the sexual wellness industry for the first time by developing the first product that stimulates the sensitive nerve endings of the clitoris contactless with gentle air waves. With the development of the patented and innovative “Pleasure Air Technology”, the brand has created a completely new category. With Premium eco, Womanizer is now positioning itself more sustainably.
Premium eco is available from 22 April 2021 and costs HKD $1,560.
Premium eco: An orgasm shouldn’t cost the earth
Premium eco is inspired by the best-selling Womanizer Premium. Instead of ABS, however, the product is made of Biolene – a bioplastic made from 70 percent natural materials (mainly corn starch), making it biodegradable and recyclable. Premium eco also features a replaceable and rechargeable battery, which extends the product’s runtime. Thanks to the modular design, the toy is also easy to take apart compared to other products. Thus, those who need to part with the product can dispose of the individual parts according to the applicable guidelines.
Furthermore, the packaging is 100% plastic-free and is made of FSC paper, which can also be recycled. In addition, a shortened charging cable, a protective bag made of 100% organic cotton and a brief instruction manual are included. With every purchase of the Premium eco, Womanizer also plants a tree and works with One Tree Planted to do so.
Orgasms go green
Of course, Premium eco also comes with the patented Pleasure Air technology, promising a new kind of stimulation and an extraordinary orgasm. Premium eco has 12 intensity levels and is equipped with the Smart Silence function. So the product doesn’t start stimulation until it makes contact with the skin, until then it’s in standby mode.
Consumers can make an impact for a more sustainable lifestyle
Local social enterprise Encompass HK, offers education and support to organizations to be more diversified and inclusive, including informing of global sustainable development goals. Benita Chick, CEO and Founder of Encompass HK, mentions that, “Hong Kong people are least aware of the 12 sustainable development goals in responsible consumption and production. While I believe that there are many ways consumers can make an impact with their purchase, it is a welcoming move for a company like Womanizer that came up with such an innovative, fully biodegradable product where women can enjoy pleasure without feeling guilty about plastic pollution.”
Groundbreaking Biolene-Based Sex Toy
Sara Tang, Hong Kong-based sexologist says: “Ever since I started out in the sexual wellness industry, I’ve seen the quality of sex toys improve by leaps and bounds, and I believe eco-friendly sex toys are part of a new era of design and innovation. I’ve also noticed a growing environmental consciousness and demand for sustainable brands across the board, from beauty to menstrual cups. So, this feels like a natural evolution for sex toys too.
I’m excited to see the launch of such a groundbreaking sex toy with biodegradable properties in the Womanizer Premium Eco. It is likely to appeal to women who want to feel like they are doing something good for the environment and for their bodies. They want to make smarter choices about what they use and consume, in order to minimise their footprint and make the world a happier, better place.”
Clear sign: Crowdfunding campaign fully funded in 48h
At the end of March, Womanizer launched a global crowdfunding campaign with a funding goal of USD 20.000 (about EUR 17.000) and set an example. In just 48 hours the campaign was fully funded. Womanizer views this success as confirmation that sustainable sex toys are in demand and the future of the sexual wellness industry. The entire amount will be donated to One Tree Planted.
According to Johanna Rief, Head of Sexual Empowerment at Womanizer, “The sexual wellness industry has grown extremely in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for our and all future generations. Premium eco is a first of many steps for Womanizer to make us more sustainable as a company.”
Womanizer Pleasure Air Toy Specifications:
• Product details: Material: Biolene
• Patented Pleasure Air Technology
• Smart Silence function
• Replacable battery
• Recyclable due to modular design
• 12 intensity levels
• Price: HKD $1,560
• Color: Rose