Selling food products can be particularly tricky, especially since there are plenty of things that you should consider. Apart from ensuring that you develop the best-tasting food, you also need to guarantee that you’ll sell them quickly because they’re perishable goods. It’ll be wasteful if you’ve produced and come up with plenty of food only to see them go bad because you were unable to create a successful food packaging design.
As you enter the food business, picking the right food packaging is crucial as it can help you to sell and market your products well. To attract plenty of customers and safely store your goods properly, listed below are some tips for successful food packaging that’ll surely benefit your business:
1. Think About The Environmental Impact Of Your Packaging
The world is already full of rubbish that harms the environment. To help make the world a better and healthier place to live in, you might want to consider switching to eco friendly packaging to help reduce your company’s carbon footprint. This way, your packaging can decompose easily, reducing the amount of space it takes in the landfill.
Apart from helping to save the environment with eco-friendly packaging, you can also help attract more clients as more people support businesses that promote sustainability and help save the environment. With this, you can hit two birds with one stone and allow your food packaging to protect the environment and improve your business revenue at the same time – a great business strategy to have.
2. Check The Longevity Of The Material
Before you decide on any packaging, you should check the longevity of its material and see if it’ll last long with the contents inside. This can help for your food to still arrive in its best condition to your customers. Poor-quality packaging might negatively impact your food products’ quality and make your clients think that they’ve received a spoiled and unsafe food order.
If you’re selling foods that you intend to be consumed immediately, such as takeout meals, a carton should suffice. However, if you’re selling foods that’ll take a longer delivery period or you plan to place them on the grocery shelf, you should pick a durable design that could last for an extended time and can protect food from possible contamination.
3. Ensure Clarity Of The Design
With the number of packaging out there, you need to be specific about what kind of product you sell to the market. You don’t want your food to be mistaken as a different type of product just because your present elements are usually visible to other kinds of goods.
For example, if you’re selling a kid’s juice, you don’t want to design it as something alcoholic or energy-fueled as parents would think that it’s not safe for their children to consume. To attract the right audience to your product, you should make your kid’s juice colorful and full of the design and flavor that it contains.
With that, you should never mix your product with other designs and learn who your target audience is. This will help you design your food packaging better and attract the right people.
4. Allow For Expansion Possibilities
If you’re still a startup company, you might only be releasing two to three product variants for public use. This will help you test the waters and study what your audience wants. As you determine the behaviors and preferences of your target market, you might be releasing more flavors and variants that could help you to generate more sales and attract more audiences to your business. With that, you need to ensure that you design your food packaging into something you can expand when needed.
5. Include Every Detail Possible
As you design your food packaging, you need to ensure that you include every important detail as much as possible. Apart from the brand and the product name, you should also have a short description of your product, an ingredient list, nutritional facts, and other details. This information could help your audiences know what your product is and see if it’s healthy and safe for them to consume.
As you add details to your packaging, it’d be helpful if you could try to make it as enticing as possible. This will include adding all of your favorite features that’ll help to attract the right people. You can emphasize that it’s vegan, keto-friendly, gluten-free, and allergen-free, among other things. The more you can allow your packaging to be unique by highlighting what makes your product different, the more you can attract more people to purchase your product.
6. Formulate Eye-Catching Design
Packaging is everything when it comes to marketing, especially if you plan to sell your products by the shelf. Since you’ll be dealing with plenty of competitors, you need to ensure that your product still stands out from the crowd and allow people to see your product compared to your competitors. The more people notice your product, the better chances you can transform them into new customers.
Ideally, you should create your food packaging design to be eye-catching. This can be incorporating plenty of colorful tones or trying to be luxurious and minimalist at the same time. To allow your design to be a head-turner, you should know your target audience and design a product that you think would catch their attention.
7. See To It That The Packaging Usability Is Achieved
Of course, food packaging isn’t just for the eyes but for actual use as well. There’s no point in creating a beautiful food packaging design if people would only have a hard time using them once they take them home. With that, you should prioritize client usability and follow it with good design to create the perfect food packaging.
To create successful food packaging, you need to ensure that your customers won’t have a hard time opening and storing your product and dispensing food from it. This will involve switching to squeeze bottles or glass jars and seeing which one provides better comfortability for your customers.
Successful food packaging can be tricky, as there are plenty of things that you should consider. But before you dive into the design details, you also need to ensure that you allow maximum usability, allowing your customers to have ease of access to your food or beverage. As you pick the perfect container, designing your packaging would be the next thing to worry about. With all the things you should consider, ensure that you allow your packaging to be eye-catching and detailed as much as possible.